CHUMS x SHINJIRO TANAKA
SHINJIRO TANAKA is an artist who uses primitive motifs such as dots and lines to express themes like his views on life and death, the interconnectedness of life, and the potential of human beings. Drawing from his experience as a dancer, his works exhibit dynamism through rhythmic structures and vibrant colors. His collaboration with CHUMS, a U.S.-based outdoor brand founded in 1983, was born under the concept of "Re: Play," which emphasizes the importance of the analog body and the joy of playfully connecting with others.
The concept of "Re: Play" combines "Re:," meaning "reply" as a recognition of others, and "Play" to encourage the rediscovery of playfulness. In a world becoming increasingly digital, especially with the rise of AI and the web, and the distancing effects of the COVID-19 pandemic, human connections have become weaker. "Re: Play" invites people to reassess the value of the analog body, rediscover the beauty of everyday life, and enjoy playful connections with others.
CHUMS was originally created by a river guide in Utah who invented the brand's first product, a glasses holder, to keep his sunglasses secure. Today, CHUMS continues to bring fun and playfulness into daily life through its outdoor accessories.